Mia privacy notice

For Mia, the Check It service on WhatsApp

Effective 25 September 2026 · updated 26 September 2026

This notice applies to Mia, the WhatsApp service from IntegriAI Private Limited, trading as IntegrityX.ai ("we", "us"). It does not apply to the IntegrityX business platform, which has its own Privacy Policy. Mia's terms are at integrityx.ai/mia/terms, and its refund rules are at integrityx.ai/refunds.

Who we are

Mia is a WhatsApp service from IntegriAI Private Limited, trading as IntegrityX.ai. Mia lets you check a person, a company, or a vehicle against official Indian registers before you deal with them, pay them, or hire them.

What we collect, and why

We collectWhyKept how long
Your WhatsApp numberTo message you and to match your account. Stored encrypted, plus a one-way hash used to look you up. We never store your number as plain text.Kept while your account exists — see "How long we keep things" below.
What you type to MiaTo run your check and reply to you.30 days, then deleted.
A photo of a document you send (PAN, RC, GST certificate, passport)To read the document. The photo is fetched from WhatsApp, sent once to our document reader, and never saved — not by us, not in a log.Not stored. Only the few fields we extract (e.g. the PAN number) are kept, as below.
Identifiers you give us — PAN, GSTIN, company name, vehicle number, MCA/company number, domain name, court case details, EPFO/UAN, driving licence, voter ID, passport number, a name and date of birthTo ask the matching official register the question you paid for.The register's answer is kept 30 days, then deleted.
Payment recordsTo take payment and account for it. This is a financial record, not a data point about the person you checked.7 years, then deleted.
Your reports (the PDF result)To deliver what you paid for and let you re-download it.30 days, then deleted — unless your account has been flagged for review (see below).

What we never ask for

We never ask for your Aadhaar number or an Aadhaar photo, your bank PIN, or an OTP. If Mia ever asks you for one of these, it is a mistake or someone impersonating us — do not send it.

We do not accept voice notes or video. If you send one, Mia tells you to send text or a photo instead.

Flagged accounts

If an account's pattern looks unusual, a person reviews it, and while that review is open we keep the evidence and conversation longer than 30 days — otherwise a pattern that only becomes visible over weeks would have already been deleted. This only happens on accounts a review has actually flagged.

Who processes your data, and where

  • Meta (WhatsApp Cloud API)carries every message between your phone and our server. Meta is a US company, and messages may be processed outside India as part of Meta's own systems.
  • Google Gemini, running in Mumbai (Google Cloud's asia-south1region), writes Mia's replies. This model runs under a zero-retention setting: your conversation is not kept by Google beyond answering.
  • IDfy answers the official-register questions (PAN, GSTIN, vehicle, court, EPFO, and others) and reads your documents. IDfy is an Indian company.
  • Razorpayprocesses your payment. We do not store your card or bank details — Razorpay does.
  • Google Cloud (India, asia-south1) hosts our servers and database.
  • We may also send you a one-time code by email through SendGrid, a US company, only if you use the Mia web console (not the WhatsApp check itself).
  • An AI service in the United Statesmay read your messages with everything that identifies you removed first, to understand what you are asking for and to check Mia's replies before they are sent. Before anything is sent, we take out your name and the names of people you ask about, your phone number, identity numbers (PAN, GSTIN, vehicle and similar), email, UPI id, address, date of birth and account details. What you get back from a check, your reports and your payment details are never sent. That service answers typed questions only; it does not write to you and cannot charge you.

No other AI service reads your WhatsApp messages.

Who at IntegrityX can see your number

Our staff can see your number only to help with a purchase, a complaint, a safety report or a legal request, and every look is recorded.

How long we keep things — the short version

Everything is deleted at 30 days except: your WhatsApp number and account (kept while the account exists), your payment record (kept 7 years, then deleted), a flagged account's evidence (kept until a person clears the flag), and a security log of which check was used and when. That log holds no message, no identifier and no result, only a scrambled form of your number, and we cannot edit it, so no one can hide what was run.

Your rights

Under India's Digital Personal Data Protection Act, 2023, you can ask us to:

  • tell you what personal data we hold about you and why (access)
  • correct data that is wrong (correction)
  • delete your data (erasure)
  • nominate someone to exercise these rights if you are unable to
  • raise a grievance with us, and escalate to the Data Protection Board of India if we do not resolve it

How to ask: email grievance@integrityx.ai from any address, giving the WhatsApp number your account uses. We will answer within the period the law sets.

There is no in-chat command for this today. A person on our side reads the email and acts on it by hand.

Grievance Officer: Arjun Khanna, grievance@integrityx.ai.

Children

Mia does not run checks on anyone under 18. If a date of birth you give us makes the person under 18, Mia stops the check.

If you are in distress

Mia is a fraud-checking service, not a counselling service. If you tell Mia you are thinking of hurting yourself, Mia stops the check and gives you: Vandrevala Foundation +91 9999 666 555 (24 hours, call or WhatsApp), Tele-MANAS 14416 (24 hours), iCall 9152987821 (Mon–Sat, 10am–8pm). In immediate danger, call 112.

Changes to this notice

We will update this page when what Mia does changes, and change the effective date above.

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